added by bloftus@lagardere-se.com on Apr 19, 2018

LeBron and Steph may have the most followers, but which NBA players are actively using social channels to build their brand, grow their audience and engage their fans?

opendorse.com


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added by bloftus@lagardere-se.com on May 17, 2018

Jersey patch inventory helps drive 31 percent increase in sponsorship revenue YOY.

sponsorship.com


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added by bloftus@lagardere-se.com on May 03, 2018

The NBA occupies a unique and growing role in the entertainment and media world. Beyond being one of the biggest providers of sports programming, it has expanded its lines of business into adjacent areas: the WNBA; the NBA G League, a developmental league; the NBA 2K League, an e-sports league based on the NBA’s video game NBA 2K; NBA League Pass, a popular video streaming service of live games; and a host of experiments with leading technology platforms including Facebook, YouTube, and Tencent.

strategy-business.com


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added by bloftus@lagardere-se.com on Apr 18, 2018

The Fans Only telecast will incorporate a constant stream of fan-driven content, including social conversation and instant polling, displayed in a multi-box L-screen graphic throughout the game. This telecast format is the latest Turner Sports innovation after the company debuted its 'Players Only' telecasts earlier in the 2017-18 NBA season.

sportsvideo.org


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added by bloftus@lagardere-se.com on Apr 18, 2018

All NBA 2K League games will be live-streamed on Twitch, while also providing consumers the opportunity to watch games for free on-demand after their conclusion.

bloomberg.com


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added by bloftus@lagardere-se.com on Apr 17, 2018

The NBA postseason is always a must-buy for a number of youth-skewing categories, however, interest in this year's 16-team tournament is particularly elevated, given how the league has managed to defy the gravitational forces that have dragged down the ratings for pretty much everything else on TV.

adage.com


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added by bloftus@lagardere-se.com on Apr 16, 2018

With YouTube TV becoming the Presenting Sponsor of the NBA Finals, Hulu has become an NBA playoffs partner through a new partnership agreement with Turner Sports.

deadline.com


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added by bloftus@lagardere-se.com on Apr 16, 2018

The 2017-18 NBA season saw an increase in NBA attendance, TV ratings, merchandise sales and social media traffic

cnbc.com


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added by bloftus@lagardere-se.com on Apr 16, 2018

The 2018 NBA Playoffs posted best opening Saturday ratings in five years.

deadline.com


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added by bloftus@lagardere-se.com on Apr 16, 2018

NBA players now have control over group licensing deals that govern huge product categories like jerseys, trading cards and video games.

adage.com


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added by bloftus@lagardere-se.com on Apr 16, 2018

The NBA has liberated its game, liberated its players, and helped cultivate a free-wheeling, creative culture of broadcasters, pundits, and fans.

nationalreview.com


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added by bloftus@lagardere-se.com on Apr 16, 2018

The NBA is relying on social media to cement itself as the second most popular sports league in the United States, and eventually, pass the NFL in popularity.

washingtonpost.com


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added by bloftus@lagardere-se.com on May 17, 2018

Thanks to social media, Trey Kerby, Leigh Ellis, Tas Melas and JE Skeets have been able to build one of the most engaging sports shows on TV.

frntofficesport.com


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added by bloftus@lagardere-se.com on Apr 16, 2018

The average NBA team is valued at a record $1.65 billion, 22% over last year, with the Knicks ($3.6 billion), Lakers ($3.3 billion) and Warriors ($3.1 billion) leading the way. Every team is worth at least $1 billion for the first time.

forbes.com


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