added by bloftus@lagardere-se.com on Apr 19, 2018

LeBron and Steph may have the most followers, but which NBA players are actively using social channels to build their brand, grow their audience and engage their fans?

opendorse.com


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added by bloftus@lagardere-se.com on Jul 11, 2018

With ESPN's help, NBA Is becoming a year-round concern for sports fans. Look at how free agency, summer league, draft and other supposed offseason events are covered to keep the pro basketball league front of mind no matter what the calendar says.

chicagotribune.com


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added by bloftus@lagardere-se.com on Jun 28, 2018

Ranking 15 big names by how much you’d tune in to watch them.

ftw.usatoday.com


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added by bloftus@lagardere-se.com on Jun 28, 2018

Who are the best 25 players i the NBA under the age of 25?

herosports.com


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added by bloftus@lagardere-se.com on Jun 28, 2018

The NBA 2K League has established some momentum over the past two weeks with massive improvement in viewership.

forbes-com.cdn.ampproject.org


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added by bloftus@lagardere-se.com on Jun 28, 2018

Anthony Anderson hosted the second annual awards show, which aired live on TNT.

hollywoodreporter.com


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added by bloftus@lagardere-se.com on Jun 08, 2018

ABC is seeing double-digit percentage increases from 2017.

adweek.com


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added by bloftus@lagardere-se.com on Jun 07, 2018

For the ninth year in a row, Nielsen has conductive extensive research into how Americans feel about—and consume—gaming. This report is the result of our latest study.

nielsen.com


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added by bloftus@lagardere-se.com on Jun 06, 2018

The NBA is experimenting with letting fans jump into the final moments of a game for under a dollar. It’s a great idea that could work for other sports, too.

theverge.com


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added by bloftus@lagardere-se.com on Jun 06, 2018

As fans and pundits debate whether the Cleveland Cavaliers-Golden State Warriors rivalry is good for basketball, an analysis of several Nielsen Sports metrics shows that the last three NBA finals pairings have been beneficial for the teams, players, sponsors and fans.

nielsen.com


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added by bloftus@lagardere-se.com on Jun 06, 2018

Pepsi revealed their latest Pepsi Generations spot, bringing back Uncle Drew, played by NBA star Kyrie Irving. The new spot features Uncle Drew across different decades and celebrates the feature film Uncle Drew, which will hit the big screen for the first time on June 29. “Creating the Uncle Drew character with Pepsi and being a part of the creative process has been an incredible experience,” said Kyrie Irving. “It is very humbling to see what this character has turned into and I’m excited to share what is next.”

youtube.com


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added by bloftus@lagardere-se.com on May 31, 2018

The NBA still isn't TV's most-watched league, but on Twitter, it's found a deeper way to connect with fans. On social media, there’s nothing like NBA Twitter. It’s a sports bar that doesn’t close, a barbershop with unlimited seating, a family cookout where the NBA stars show up to hang.

washingtonpost.com


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added by bloftus@lagardere-se.com on May 30, 2018

There have been more than 100 million tweets related to the National Basketball Association thus far in 2018, more than any other sports league, and the social network geared up for Thursday night’s tipoff of the NBA Finals with its #NBATwitter brand campaign.

adweek.com


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added by bloftus@lagardere-se.com on May 24, 2018

All but ten of the 30 NBA teams have sported a sponsor patch this season, but at just 2.5 inches square the spots aren’t as conspicuous as uniform sponsorships in other sports, so we were interested to look at the effects.

smg-insight.com


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added by bloftus@lagardere-se.com on May 22, 2018

Sunday’s WNBA Opener between the Minnesota Lynx and the Los Angeles Sparks on ESPN2 (and rematch of the last two Finals) was watched by 297,000 viewers, up 38% over last year. The Sparks won the game 77-76 on a buzzer-beating shot by Chelsea Gray.

wnba.com


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added by bloftus@lagardere-se.com on May 17, 2018

Thanks to social media, Trey Kerby, Leigh Ellis, Tas Melas and JE Skeets have been able to build one of the most engaging sports shows on TV.

frntofficesport.com


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added by bloftus@lagardere-se.com on May 17, 2018

Jersey patch inventory helps drive 31 percent increase in sponsorship revenue YOY.

sponsorship.com


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added by bloftus@lagardere-se.com on May 03, 2018

The NBA occupies a unique and growing role in the entertainment and media world. Beyond being one of the biggest providers of sports programming, it has expanded its lines of business into adjacent areas: the WNBA; the NBA G League, a developmental league; the NBA 2K League, an e-sports league based on the NBA’s video game NBA 2K; NBA League Pass, a popular video streaming service of live games; and a host of experiments with leading technology platforms including Facebook, YouTube, and Tencent.

strategy-business.com


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added by bloftus@lagardere-se.com on Apr 18, 2018

The Fans Only telecast will incorporate a constant stream of fan-driven content, including social conversation and instant polling, displayed in a multi-box L-screen graphic throughout the game. This telecast format is the latest Turner Sports innovation after the company debuted its 'Players Only' telecasts earlier in the 2017-18 NBA season.

sportsvideo.org


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added by bloftus@lagardere-se.com on Apr 18, 2018

All NBA 2K League games will be live-streamed on Twitch, while also providing consumers the opportunity to watch games for free on-demand after their conclusion.

bloomberg.com


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added by bloftus@lagardere-se.com on Apr 17, 2018

The NBA postseason is always a must-buy for a number of youth-skewing categories, however, interest in this year's 16-team tournament is particularly elevated, given how the league has managed to defy the gravitational forces that have dragged down the ratings for pretty much everything else on TV.

adage.com


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added by bloftus@lagardere-se.com on Apr 16, 2018

With YouTube TV becoming the Presenting Sponsor of the NBA Finals, Hulu has become an NBA playoffs partner through a new partnership agreement with Turner Sports.

deadline.com


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added by bloftus@lagardere-se.com on Apr 16, 2018

The 2017-18 NBA season saw an increase in NBA attendance, TV ratings, merchandise sales and social media traffic

cnbc.com


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added by bloftus@lagardere-se.com on Apr 16, 2018

The 2018 NBA Playoffs posted best opening Saturday ratings in five years.

deadline.com


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added by bloftus@lagardere-se.com on Apr 16, 2018

NBA players now have control over group licensing deals that govern huge product categories like jerseys, trading cards and video games.

adage.com


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added by bloftus@lagardere-se.com on Apr 16, 2018

The NBA has liberated its game, liberated its players, and helped cultivate a free-wheeling, creative culture of broadcasters, pundits, and fans.

nationalreview.com


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added by bloftus@lagardere-se.com on Apr 16, 2018

The NBA is relying on social media to cement itself as the second most popular sports league in the United States, and eventually, pass the NFL in popularity.

washingtonpost.com


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added by bloftus@lagardere-se.com on Jul 11, 2018

There has been a move over the past few years within the WNBA to downsize venues that will save franchises money and provide a more intimate experience for the fans.

sportsbusinessdaily.com


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added by bloftus@lagardere-se.com on Apr 16, 2018

The average NBA team is valued at a record $1.65 billion, 22% over last year, with the Knicks ($3.6 billion), Lakers ($3.3 billion) and Warriors ($3.1 billion) leading the way. Every team is worth at least $1 billion for the first time.

forbes.com


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