added by bloftus@lagardere-se.com on May 31, 2018

The Clippers signed a patch deal with dating app Bumble and will wear the company's logo on their jerseys. In addition to dating, Bumble also has functionality for friendship and business conversations and is known for allowing women to control the conversation in dating dialogue by requiring them to message first. This partnership goes beyond just selling ad space, the Clippers' Gillian Zucker is the NBA's only female president of business operations. The partnership will be expanding programming toward furthering women in the workplace, including building a strong mentoring network.

espn.com


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added by bloftus@lagardere-se.com on May 17, 2018

Pepsi takes its Uncle Drew campaign to the big screen in movie debuting in June.

adage.com


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added by bloftus@lagardere-se.com on May 17, 2018

Taco Bell teams up with NBA for “Steal a Game, Steal a Taco", bringing their successful MLB activation to the NBA. The first team to steal a win on the road during the 2017 NBA Finals won a free DLT for America

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added by bloftus@lagardere-se.com on May 31, 2018

The Golden State Warriors introduced an AI-driven virtual assistant into Facebook Messenger during the NBA Playoffs. The initiative was aimed at seamlessly interacting with their fans on a one-on-one basis, providing instant access to news updates, highlights, and player stats allowing fans to be a part of the narrative, and even livening up group chats during banter fueled debates. This led to over 40k fans using the bot during the playoffs, sending over 4.3m messages.

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added by bloftus@lagardere-se.com on May 17, 2018

Kia Motors America and Los Angeles Clippers all-star Blake Griffin extended their affiliation in 2011, which started with the NBA player dunking over a Kia Optima sedan during the 2011 NBA Slam Dunk Contest

articles.latimes.com


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added by bloftus@lagardere-se.com on May 17, 2018

The town of 572 claims to have "no shortage of team spirt."

adweek.com


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added by bloftus@lagardere-se.com on May 17, 2018

They say the best things come in small packages and American Express proved as much with a gifting campaign that surprised and delighted thousands of basketball fans over the holiday season. Leveraging both its Shop Small platform, which promotes small businesses, and its sponsorship of six NBA teams, the brand brought the holiday spirit to the local level in a big way.

eventmarketer.com


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added by bloftus@lagardere-se.com on May 17, 2018

JBL joined the NBA in bringing the viewers and fans behind the scenes of the action and interviews conducted by Kenny Smith. In addition, JBL aired exclusive behind the scenes content across its social channels, including scenes from the draft channeling live.

weartesters.com


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added by bloftus@lagardere-se.com on May 17, 2018

The 2016 National Basketball Association's 2016 Draft was held at Brooklyn's Barclay's Center on June 23, and Tissot, the NBA's official timekeeper, awarded a personalized watch to the top draft picks. Here's the watch they received.

watchtime.com


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added by bloftus@lagardere-se.com on May 17, 2018

State Farm utilized NBA players to create a fictional family, The Hoopers, to illustrate how State Farm offered more than just car insurance.

youtube.com


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added by bloftus@lagardere-se.com on May 17, 2018

One iteration of Kia's 2015 campaign featuring Blake Griffin.

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added by bloftus@lagardere-se.com on Jul 19, 2018

Coming to a couch near you: Stephen Curry’s warm-up routine.

sbnation.com


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added by bloftus@lagardere-se.com on May 17, 2018

State Farm uses Chris Paul's trade to Houston in its new campaign.

adweek.com


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added by bloftus@lagardere-se.com on Jun 28, 2018

At the NBA Finals, a team of fly-on-the-wall videographers are everywhere, making sure to capture even the tiniest moments in case they become momentous.

fastcompany.com


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added by bloftus@lagardere-se.com on Jun 28, 2018

R/GA deviously built on the network’s ‘You Seeing This?’ campaign by sending personalized messages.

adweek.com


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added by bloftus@lagardere-se.com on Jun 28, 2018

The 60-second series follows draftees like Marvin Bagley III and Michael Porter Jr., as they await news about their future teams.

mobilemarketer.com


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added by bloftus@lagardere-se.com on Jun 13, 2018

Sports media valuation company GumGum Sports says that brands are earning a real return on investment by partnering with NBA teams on the new form of jersey patch sponsorship.

forbes.com


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added by bloftus@lagardere-se.com on May 31, 2018

Details how the Warriors will roll out a series of sponsor activations as the team tips off Game 1 of their fourth consecutive Finals appearance against the Cavaliers tonight at Oracle Arena.

sportsbusinessdaily.com


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added by bloftus@lagardere-se.com on May 31, 2018

To celebrate the NBA Finals, HQ Trivia will give away $100,000 for Game 1, $200,000 for Game 2, $300,000 for Game 3, a record-breaking $400,000 for Game 4, and you guessed it, $500,000 for Game 5, $600,000 for Game 6, and $700,000 for Game 7. The games will include questions about the teams' home cities and basketball trivia, according to HQ.

cnet.com


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added by bloftus@lagardere-se.com on May 29, 2018

League partners capitalize on the 2018 NBA Finals with a mix of exclusive merchandise, digital content and other marketing initiatives

sponsorship.com


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